A Legacy of Heritage, Innovation, and Sustainable Growth
The China Time-Honored Brand initiative, launched by the Ministry of Commerce of the People’s Republic of China, is a national movement to recognize and protect enterprises with profound cultural heritage, enduring brand value, and innovative vitality. Today, over 1,450 enterprises proudly carry this title, representing centuries of craftsmanship, trust, and excellence — and the list continues to grow.
These brands are more than just businesses. They are living testaments to how family enterprises can withstand the test of time, adapt across generations, and evolve with global markets. Each one tells a story of succession planning, where wisdom is passed on, innovation is embraced, and values are safeguarded.
Why It Matters for Business Leaders
Every year, we bring together founders, CEOs, and senior executives from Malaysia, Singapore, Indonesia, and beyond to learn directly from these iconic brands. Through curated visits and dialogues, leaders discover how China’s oldest enterprises:
Preserve Heritage
Safeguard traditions while modernizing to meet new consumer demands.
Plan for Succession
Build systems that ensure smooth generational handovers while retaining vision and values.
Embrace ESG
Align heritage with modern responsibilities in sustainability, governance, and social impact.
We believe family businesses in Southeast Asia can draw powerful lessons from 中华老字号. By learning from these heritage enterprises, leaders can unlock insights into - 1. Building a brand that lasts beyond a generation 2. Driving sustainable growth through innovation 3. Creating a legacy that balances profit, purpose, and people.
